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Direct Mail Q & A
What Is Direct Mail?
What It Is: Individual or group mailings to specific ZIP codes that can include letters, ads or coupons
Appropriate For: All businesses
Typical Cost: $300 to $6,000
How does direct mail work?
Direct mail is everywhere--and I'm not exaggerating. In fact, I can predict you'll get more than one piece of it today, either in your mailbox, ...Why does direct mail work?
It's efficient and cost effective. If your research and profile of your target customer is correct you have eliminated contact with unqualified customers. Huh? What ...Why does direct mail work in small towns?
This is really a no brainer. Direct mail really becomes an effective weapon in towns of 50,000 or less. The smaller the better. In a ...
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