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Email Q & A

Do I need to include my company name in the sender line and subject line?

If I put my company or brand name in the sender line of my email message, do I have to repeat it in the subject line in order for people to see it and open it and know it's from me?
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What is the best day or time to send an email?

There is no magic day or time to send email, because every list is unique. However, testing can make a huge difference in response rates. ...
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How should I show a url in my email?

Always remember that the URL is basically computer code, and it's always a good idea to show as little code as possible in your email ...
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Is Free a bad word to use in my email?

It usually takes more than a moderate use of the word "free" in a message subject line or content to trigger a spam filter or ...
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What is the average click-through rate for email newsletters?

what-is-the-average-click-through-rate-for-email-newsletters...
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Are HTML emails more likely to be filtered in MS Outlook than plain text emails?

Outlook 2003 will no longer automatically display images in HTML email and the new Junk Mail filter, which is enabled by default, also features adaptive ...
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What is your conversion goal for the email campaign?

We believe a successful email campaign does more than drive a lot of traffic to a site. A successful campaign is measured by conversion from ...
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How can you get the recipients to open the email?

Subject is everything!!! State clearly and succinctly what you are offering and how it will benefit them? Throughout your campaign planning, put yourself in their ...
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What calls to action will the audience respond to?

Think about your audience and what they might respond/convert to. If you’re targeting a high-level audience (CEO, President), don’t offer them a free software trial ...
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How do you focus your email message for conversion?

Again, you want to think about the audience. If you’ve done some search engine optimization, you probably know your target keywords. Use the most effective ...
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