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Radio Q&A

Why should I advertise on the radio?

Radio is able to reach a large audience in a personal way to promote your product or service. Radio advertising gives you exposure while people
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How do I create and record a radio spot?

The person who sells the ad  can often help you write and produce one. Some radio stations have its own, separate production studio where you ...
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How long should I advertise on a radio station?

A good rule of thumb is that it takes about two or three months to evaluate whether something is working.   ...
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How do I place an ad on a radio program?

Just call the host at the station when he or she is doing the show. The host will be happy to take your information down, ...
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When should I place my radio ads?

Different programming appeals to different audiences. So before you buy, ask yourself, who is my product or service designed for? Or, who are my best ...
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There must be some limit to repetition, right?

Of course there are limits. You shouldn't run the same ad every 30 minutes: people will get bored with it. But you can have a ...
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Wait, what's the secret to radio advertising?

Repetition. And when you're done with that, try adding a little repetition. There's a reason why you see those TV ads over and over again. ...
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What's the secret to radio advertising?

The same thing with all mass media advertising: repetition. ...
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Is it better to advertise on talk radio?

We like to think so. When you listen to music, it's on in the background, while people are working, cooking, cleaning. On a music station, ...
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How can I measure the results of my radio advertising?

Easy: give listeners a unique offer available only to them. It could be as simple as "And WWPR listeners can get 25% off by calling ...
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