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Mobile Advertising for Your Small Business
Many small business owners have read success stories about how mobile advertising has helped large businesses succeed. Now it's time for small business owners to look at the mobile advertising medium as a viable way to promote their business. The opportunity is great with more than five out of six households having at least one mobile phone. In 2007, $878 million was spent on mobile advertising, and it is estimated that in 2010 spending will reach approximately $4 billion.
But how does it work and why will it work for your business. Let's look at the two major types of mobile phone ads and then will outline how to get started with this type of advertising.
SMS Advertising or Short Message Service (cellular phone text messaging)
To get started with this form of advertising your customers or prospects ask to get text message advertisements from you. They “opt in” by texting a specific keyword you have selected and communicated to them in your other types of advertising and marketing. You will need a third party vendor to manage your SMS program, either on a pay as you go basis or by purchasing advertising program.
Once you have an "opt in" subsciber list you can begin sending text message advertisements through their phones. This form of mobile advertisement works especially well for sending coupons and limited time discounts. Markets that have found good success with this type of mobile advertising are retail, entertainment venues, and restaurants.
In Page Mobile Advertising.
This type of mobile advertising is similiar to Internet search. When a consumer does a mobile search for a something specific they are looking for they will find your mobile advertisement if it matches the search criteria tied to your product or service. For example, if you have a restaurant in Essex, Massachusetts and they search for restarants in this area your advertisement will come up in the search.
Search engine databases are typically made up of businesses who are subscribers to the mobile search engine. Although some charge per-click, most are monthly subscription only, which can be a reasonable way to get started on a budget.
The good news is that no matter whether SMS text advertising or search engine advertising is right for you, you will be able to find economical options for your mobile advertising campaign.
For more information on how to get started with mobile advertising and to get matched to a qualified provider click here.
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